The View From 5 Ft. 2

Women, Whisky and Runway: Purely App Launch Party

purely1_effected

with Colleen (L) and designer Miriam Cecilia (R)

my second look for the night on Purely

Your new favorite app has arrived.. and it’s called Purely Fashion! I was super excited to be a part of the launch party for this amazing new start up. The kick off event was at Untitled (a super cool, speakeasy-ish restaurant and bar in River North) and was hosted by our lovely friends over at Cheeky Chicago and sponsored by Macallan whisky* (Scottish ones are spelled without an ‘e’ I have learned).

Purely is a hot new app that is bringing local and well known designers’ fashion right to your door. You can browse on the app and then purchase from a variety of designers right then and there. For all of you Pinterest lovers, imagine if you could immediately purchase the pins you were looking at — that’s what Purely is basically allowing you to do! Head on over the Apple store and try it out, you’re going to be addicted.

For the event, I was paired with a local designer here in Chicago named Miriam Cecilia — Miriam has a studio in Lincoln Park and her whimsical, dreamy dresses are standouts for any special occasion or even just for a good twirl. We had such a fun time picking out an outfit for the event… so much so that we picked out two! I wore a gold shift dress for the first half of the event and then changed into a really great textured black high-waisted skirt and a camel sweater. Both looks are available on Purely under the event’s section or Miriam as the designer. Miriam’s flirty bubble skirt dress is also on there as well – it was a hit the night of the event! Did I mention it has pockets? Yea, sold. Not to mention the necklace was handmade by Miriam and the stones she got herself from mountains up north. It was a great night! Thanks again to Cheeky Chicago + Purely Fashion for having me and to everyone who came out!

xo,